Looking a lot recently about sustainable rainforest products, and companies that are helping the rainforests, I have realized that there are a lot of factors that play into their success. Demand being the biggest one.

If we don’t create demand for these goods, how are we ever going to save our rainforests? While I think Tropicana offers a great product for customers looking to do something good for the environment, while getting orange juice, I don’t think its scope is broad enough to truly solve the issue. It definitely is accessible and easy enough to do, but what about the millions of other products out there that don’t offer this? You go to the grocery store and yes, buy Tropicana orange juice, but is your coffee shade grown, and is your soap free of palm oil, and what about the rubber tires on your car, do they come from sustainably harvested rainforests?

We all want to make a difference, but wanting and doing are two very different things. So how do we actually change the market, to change the way we treat out rainforests?